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What can a blog do to your business?

Till recently, Influencer Marketing as a term was used in the context of movie and sports stars who endorsed various products and services in the mass media. Enterprises earmark a sizable portion of their marketing budget to engage these offline celebrities as a part of their Influencer Marketing...
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India Agri enterprise Fund II to invests $15 mn in Cremica meals

Non-public fairness Fund India Agri business Fund II will make investments $15 million (Rs one zero one crore) to gather minority stake in FMCG firm Cremica meals Industries. “Rabo fairness Advisors, investment Advisors for India Agri commercial enterprise Fund II, has announced an investment of $15 million into...
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Doom and Gloom for North American Oil Producers

To the dismay of U.S. shale producers, oil prices continue their long slow slide into the abyss.  Perhaps the current price of $35 per barrel – an 11 year low – is the final destination.  More than likely, however, it’s a brief reprieve before the next descent. Oil...
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Government to introduce startup blueprint this month

The government, in two weeks, will unveil a blueprint for startups to ease the process of setting up new ventures. Prime Minister Narendra Modi will release the blueprint of ‘Start Up India’ programme which may include a Startups and Entrepreneurship Law to make it easier for setting up...
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Toshiba JSW Power Systems defers expansion plan

Toshiba JSW Power Systems has deferred the expansion plan of its turbines and generators manufacturing facility in Manali, near Chennai, at least for the next two to three years as it wants to build a meaty export order book, a top official said. Talking to The Hindu, Toshiba...
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DBT in kerosene welcome but implementation key: experts

The government’s push towards implementing direct cash transfers for kerosene subsidies is a welcome move but implementation remains a key concern, according to experts. “Such a move will certainly improve the targeting of the kerosene subsidy at a time when around half of the kerosene is currently being...
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