Till recently, Influencer Marketing as a term was used in the context of movie and sports stars who endorsed various products and services in the mass media. Enterprises earmark a sizable portion of their marketing budget to engage these offline celebrities as a part of their Influencer Marketing strategy. However, with Internet penetration growing exponentially Read More →

NEW DELHI: Indian economy is less vulnerable to external shocks as it is mainly driven by household consumption and government spending, and not dependent on hot money which can move out quickly, Standard & Poor’s Rating Services said on Tuesday. The US-based rating agency expects the current account deficit (CAD), which is the difference between Read More →